Or do they even know you exist?
I think back to a number of my recent purchases in the last year – places where I deal one on one with the business. Buying a car, purchasing furniture, even buying a meal at a local restaurant. How many of these businesses have contacted me after I have dealt with them. Checked to see if I was satisfied. Offered me anything to entice me back to purchase again.
NONE!!
Nobody is really looking after their customers.
What this means – is it takes very little to do better than everyone else. If you do an adequate job – heck even a mediocre job of following up and building a relationship with your clients you will have more business – more sales than you ever thought.
But what is the key to doing this successfully? What is the way to build this relationship component into your business day in and day out?
A customer relationship management system.
Download the PowerPoint presentation at the download page.
#1 by Margaret Jenson on April 26, 2010 - 10:05 pm
Thank you for a terrific session on CRM today. Every business owner, even single owners need that info. Enjoy your summer, hope to see you in the fall. The sessions this past year were super, and I am grateful that I had the opportunity to listen to them. Hopefully Nora passes on the info on your proposed evening sessions.
#2 by Nora Smith on April 26, 2010 - 11:47 pm
Hello Jack,
I cannot say enough great things about the quality of your presentations. They are always packed with outstanding, applicable information. Thank you for all of your excellent work!
Nora Smith
Delburne Community Engagement Site