Two very related topics – Social Networking and E-Marketing.

Social networking does involve more than using the internet – it starts with the basics.
And this presentation leads you through the things you must do to have a plan for networking your business – whether online or offline.

Download the Social Networking Presentation NOW by clicking here.

E-Marketing – what should you be doing. Well I have 5 tools that will get you started – easily and effectively – on marketing your business using the World Wide Web. The internet is a marketing paradise . . . or a marketing’s SINKHOLE – depending on how you use it.

Download the E-Marketing Presentation now by clicking here.

Building relationships with your customers is critically important – every business owner knows that.

But effective management of your customer base is just as important.

Do you know who your top customers are? Do you know their buying cycle? If you needed a sale this morning – who would you call – which customer?

You customer management system stores all the information about your customers. It tracks all the interactions the customer has with your business. IT captures this information and allows you to access it in an ready to use format. It also analyzes the information, helps to automate the sales process for you. Really a customer management system will help you solve problems and better serve your customers.

Once you have it in place – or even before – you better start interacting with your customers more often.

Customers do not care how much you know until they know how much you care.

Here are ten ways to better interact with your customers:

1. Send Birthday cards or some other cards.
2. Call them – the personal touch does wonders.
3. Ask them what they want and how you can do better.
4. Tell them what you do – many customers do not know exactly what solutions you offer.
5. Tell them what else you do – what add on services you offer. What you cross sell or up sell.
6. Ask them what hurts.
7. Give your customers special offers – just for them.
8. Hold customer appreciation events.
9. Talk to them on a regular basis in some way – consider a newsletter.
10.Ask for Referrals.

Bonus – build a community – let your customers get to know other customers.

Click here for a copy of the PowerPoint presentation.