Social Media Strategy for Business

11:45 – December 14, 2009.

Everyone’s talking about social media. Your business can get started today using these new tools. The question is should you, and if so where, and how. Learn about Facebook, Twitter, and Linked In and more for business at our next Lunch session, December 14, 2009.

Our Presenter – Lorelei Fiset-Cassidy

Red Deer business owner, Lorelei Fiset-Cassidy is an accredited professional communicator with 25 years experience in marketing communications and media strategy for organizations. She is fascinated by the opportunity of technology and social media in attaining business results. Lorelei believes strategy and action are required for success. Get your business started with social media through this interactive seminar.

I regret to inform you that I must cancel the Learn @ Lunch on Monday.  I have student presentations that must be completed (I had tried to get them done but due to technical difficulties need to finish them on Monday).  Students must come first.

I apologize for the late notice – I did attempt to find a guest speaker to cover, but was unable to find one.

Again, I am very sorry for having to cancel, but promise to make the next session even better!!

I did get the other presentations uploaded to the website – the link to that new download page is right up top.  All five previous presentations are there for your viewing pleasure.

Jack

Welcome to a new season of Learn@Lunch!

I am excited about this year – I believe this will the year the Community Engagement Site network will really begin to fill the role it was designed for.  As we bring on the new sites we will start to achieve the critical mass necessary to support the type of activities that the technology is capable of delivering.

Learn@Lunch is still growing and learning about what the best way to serve our viewers.  We want to continue to bring content that the business community is looking for – and we want to improve on our communication with all parties.  We need to build relationships – not simply send out one-way communication.

The first Learn@Lunch is on September 28 dealing with the very important topic of communication.

And our October topic will be conflict in the workplace.

The Business Tune-Up

Generate Success with 5 Surefire Business Tools

Use your Accounting Tools more effectively

Use the tools within your accounting system – many programs have much deeper analysis tools than the average business uses.

• Business Analysis tools
  • Calculate a True Profit / Loss
  • Monthly / Quarterly / Yearly
  • More than Income Tax
• Ratios
  • ROA, ROE
  • Debt/Equity, Current Ratio, etc
• Budgeting
  • Compare budgets to actual income/expense numbers
• Use for inventory and product tracking and customer interaction
  • Price lists, product lists
  • Estimates and Quotes

Marketing Analytics Tools – Track your marketing efforts

There is not one good all round marketing analytics program

• Sales Forecasting
  • Account programs or CRM Programs
• Internet Control Center
  • Funnel all marketing through your website
  • Track customer interaction using the following tools
    • Google Analytics – high quality – steep learning curve
    • Server Based – webalyzer & AwStats – on your website now
    • Statcounter – free easy to use tool!!
  • Can Track any link or offline (if directed at a website) marketing

Communication Tools – New and improved ways to communicate with clients

Audio / Video Conference – Desktop Platform sharing

• Share websites, presentations, spreadsheets, etc.
  • Starting to be used more and more
  • Save GAS, $$$, Time traveling, etc
    • Skype – free audio tool
    • Elluminate – audio + Desktop + can use Video conference
    • Video Conference – where the future lies
      • Elluminate – education focused program
      • GoToMeeting
      • iConference – high quality feature rich business program
• These tools will take business communication beyond phone / email and at a much more efficient way than in-person meetings

Customer Relationship Management Tools – Key to long term success in any business

• Essential Tool for business
  • Build Relationships with customers
  • Manage customer information – so you don’t forget
  • Track all interaction with clients
  • Tools
    • Outlook – can do the basics – but not as good as true CRM programs
    • SugarCRM or Vtiger – Open Source (FREE download) programs
    • SalesForce – Pay per month – use online
    • Goldmine or Act – purchase and install on your computer

Computer Tools for Biz – every day tools you cannot be without

• Google Apps
  • Communication – Gmail and Scheduler
  • Office Docs – word, spreadsheet, etc
• Sun Open Office System
  • Just like Microsoft Office – but FREE
  • Simply download and install on any computer
• ZOHO Office
  • Just like Microsoft Office – but FREE
  • Simply download and install on any computer
• Graphics – Gimp
  • High Quality professional graphic editing program
• Screen Capture
  • Screen Video capture – Jing
    • Record anything on your computer screen as you do it, as well as your voice
    • Great for presentations, tutorials, etc
  • Screen image capture – Jing or mwSnap
    • Take a picture of the screen
• Audio Recording / Editing
  • Audacity – high quality professional program

Download the Presentation - http://www.learnlunch.com/download/business-tune-up.pdf

Thanks for checking in with the learn@lunch website.

First – Downloads of the first two presentations that I did.  Here are the links

http://www.learnlunch.com/download/low-cost-marketing.pdf

http://www.learnlunch.com/download/e-marketing.pdf

Next – today’s topic is The Business Tune Up – hope to see you live in a few hours.

I also want to encourage you to sign up with to our email list so I can let you know what is happening in the coming Learn@ Lunch meetings.  We are planning for the fall and there will be some exciting information, guest speakers and other surprises.

Have a super day!

Jack